CASSY KAN

sr. CREATIVE designer from KUALA LUMPUR, MALAYSIA

0+YEARS EXPERIENCE

0+BRANDS

0+CAMPAIGNS & PROJECTS

0INDUSTRIES

0+YEARS EXPERIENCE

0+BRANDS

0+CAMPAIGNS & PROJECTS

0INDUSTRIES

0+YEARS EXPERIENCE

0+BRANDS

0+CAMPAIGNS & PROJECTS

0INDUSTRIES

Selected Works

See all works

Sunway Property Campaign

Developed the visual framework for a nationwide campaign, translating strategic objectives into a cohesive brand experience across digital and on-ground touchpoints through key visuals, mastheads, and campaign assets.

TSLAW Land Website

Redesigned TSLAW Land's website to elevate its digital presence through a cleaner, more intuitive user experience. The project established a cohesive UI system across nearly 20 landing pages, strengthening brand consistency, usability, and scalability.

TSLAW Land Website

Kuala Lumpur TOWER

Shaped KL Tower's brand refresh through a cohesive visual identity spanning branding, campaigns, mascot development, and digital communications, reinforcing its position as a modern national landmark.

coffee bean malaysia

Developed integrated campaign assets across digital, retail, and merchandise touchpoints, creating cohesive brand experiences through key visuals, takeaway cups, in-store collateral, and promotional merchandise.

keju by carmen

Created concept-led seasonal packaging that transformed festive gifting into immersive brand experiences. Through storytelling, structural innovation, and interactive elements, the work elevated packaging beyond aesthetics into memorable customer experiences.

sleepy bear group

Redefined SleepyBear Group's visual identity to align its brand positioning with a more professional yet approachable customer experience. The rebrand established a cohesive system that strengthened recognition and consistency across key touchpoints.

THE HUMAN BEHIND THE DESIGN

ALWAYS ASKING "WHY"

Questions often lead to better ideas. I enjoy exploring different perspectives, uncovering insights, and challenging assumptions before jumping into solutions. This curiosity helps me uncover opportunities that might otherwise go unnoticed.

ALWAYS ASKING "WHY"

BUILT ON FOLLOW THROUGH

Creativity means little without delivery. From tight deadlines to complex projects, I take pride in being dependable and accountable. I value consistency, communication, and following through on ideas from concept to completion.

BUILT ON FOLLOW THROUGH

DESIGNING WITH PURPOSE

Every decision should have a reason. I approach design with purpose, ensuring every visual choice supports a larger objective. Whether building a brand system or developing a campaign, I focus on creating work that is thoughtful, relevant, and strategically aligned.

DESIGNING WITH PURPOSE

GOING BEYOND THE BRIEF

Good ideas rarely happen by accident. I take initiative beyond the brief, identifying gaps, refining processes, and pushing ideas further when opportunities arise. I believe the best outcomes come from ownership, not simply execution.

GOING BEYOND THE BRIEF

About me

What I Do

I design with a balance of strategy, clarity, and craft, turning complex ideas into focused visual narratives.

With experience across branding, campaigns, and content, I bring structure to creative thinking and ensure each piece of work is purposeful, consistent, and aligned with business objectives.

SOFTWARES

My background

From law to design, an unconventional shift that has shaped how I build visual identity with strategy and intent over the past 4 years, working with property developers, F&B brands, and lifestyle clients across Malaysia.

My approach

I believe good design starts with empathy. I ask questions, listen closely, and create work that feels as good as it looks: honest, considered, and built to last.

Career

(2026 - Present) Senior Creative Designer at Skribble Me

(2024 - 2025) Junior Creative Designer at Skribble Me

(2022 - 2023) Creative Designer at Keju Enterprise