COFFEE BEAN MALAYSIA

Problem

As a globally recognised brand, Coffee Bean Malaysia needed campaign visuals and merchandise that felt culturally relevant without losing the familiarity of its established identity. The challenge was to inject freshness and local resonance into seasonal campaigns while maintaining consistency across every customer touchpoint: from digital communications to the in-store experience.

My Approach & Contribution

I translated campaign ideas into cohesive brand experiences by developing visual directions across digital, retail, and promotional touchpoints. From takeaway cup designs and in-store collateral to branded merchandise, mascots, and campaign creatives, each asset was designed to feel playful, engaging, and unmistakably Coffee Bean. Working in a fast-paced, client-driven environment, I balanced creativity with efficiency, delivering consistent, high-quality work within demanding timelines.